The"Jinguan Award" for 2024 has recently been announced, with 10 scenic spots in the city listed. Among them, Anren Ancient Town Scenic Area was awarded the"Jinguan Award" - Outstanding Pioneer Scenic Area. Prior to this, Anren Ancient Town Scenic Area had already held a series of dazzling titles, including National 5A-Level Tourist Attraction, National Most Beautiful Town, and the first batch of millennium ancient towns in Sichuan Province. On the first day of the Spring Festival holiday in the Year of the Snake, the scenic area attracted numerous tourists with its unique charm, and its tourist reception ranked second among the A-level scenic spots in the city.

Why is Anren Ancient Town Scenic Area so charming?

In March, spring is full of vitality, and under the shade of new green, the ancient architectural complex of Anren Ancient Town scenic area, with green bricks and black tiles, silently"narrates" the historical civilization that has been accumulated for thousands of years.

As the second national 5A level tourist attraction in Chengdu and the first"5A level ancient town" scenic spot in Sichuan Province, Anren Ancient Town Scenic Area has the highest number and quality of museums among similar towns in China, and has been recognized by the China Museum Association as the only"Chinese Museum Town". Here, there are 27 old mansions of various sizes from the Qing Dynasty and the Republic of China, making it the largest and well preserved old mansion community in the country. Among them, the Liu’s Manor Museum is the most prosperous. Jianchuan Museum Settlement is another important business card of the scenic area, with over 10 million collections. It is the largest folk museum settlement in the country and a national first-class museum.

With"two museums" as the core, the scenic area has innovatively developed a number of small and micro characteristic museums such as coin museums, coffee museums, beer museums, etc. Currently, a modern museum cluster with 71 museums has been formed. These museums have been revitalized and utilized, each with its own characteristics, jointly building a rich and colorful"spiritual world", allowing visitors to shuttle between different"time and space".

Another major feature of the scenic area is the century old street. Built during the Republic of China period, Shuren Street, Yumin Street, and Hongxing Street connect various new consumption scenes in the scenic area, such as green and red dyeing, oil paper umbrella making, theater storytelling, and boiling tea around the stove. At the same time, we have created IPs such as"Wear Cheongsam to Anren","Anren Market", and"Tianfu Miaohui", and launched more than 100 cultural and creative derivatives of Anren white porcelain, Anren cultural and creative ice cream, and Anren Jun series, transforming cultural and tourism traffic into consumption increment.

Accelerate the construction of world tourism destinations

The series of honors achieved by Anren Ancient Town Scenic Area and its increasing popularity among citizens and tourists is a vivid portrayal of Dayi's commitment to overall tourism development and striving to create a world tourist destination in recent years.

Based on its own unique resource endowment and practical considerations, Dayi has determined the Xiling Snow Mountain Huashuiwan area centered around the Xiling Snow Mountain scenic area, the Three Kingdoms Zilong cultural area centered around the county town, and the ancient town cultural and museum area centered around the Anren ancient town scenic area. These three core areas constitute three distinctive IPs, forming three major tourism brands and promoting the high-quality development of Dayi's overall tourism.

On this basis, Dayi continues to polish its cultural and tourism"golden signboard". In 2024, on the basis of having two"golden signboards" of national 5A-level tourist attractions and national level skiing tourism resorts, Dayi successfully created the Xiling Snow Mountain Huashuiwan national level tourist resort, which has been listed as one of the top 100 counties in China's comprehensive tourism strength for six consecutive years and has been awarded the title of China's sports tourism boutique destination. Xiling Snow Mountain and Anren Ancient Town have been selected as national ice and snow tourism boutique routes by the Ministry of Culture and Tourism, while Chengdu West Lake Park has been awarded the title of China's sports tourism boutique scenic spot.

In addition, Dayi actively builds the countryside into a beautiful and harmonious place for people to live and work in, relying on a number of livable, business friendly, and beautiful rural consumption scenes such as Daoxiang Yuge and Nan'an Meicun, promoting the integrated development of agriculture, commerce, culture, tourism, and sports, and successfully creating a national key county for leisure agriculture, helping to strengthen the collective economy of villages and increase farmers' income. In 2024, the per capita disposable income of rural residents in the county will increase by 6% year-on-year, and the total income of rural collective economy in the county will exceed 70 million yuan, completely eliminating"weak villages" with collective economic income below 200,000 yuan.

Next, Dayi will focus on improving the quality of cultural and tourism, continue to adhere to the overall coordinated development of tourism, and focus on transforming brand advantages, increasing economic contribution, and aligning with international standards to enhance the quality of tourism services, enrich cultural and tourism consumption scenarios, and fully build a world tourism destination. (Source: Dayi County Unified Media Center)