In recent years, with the intensification of the"Matthew effect," industry concentration has increased significantly, leading to two prominent phenomena: First, it has become increasingly difficult for traditional liquor companies to emerge as industry giants solely through brand development; second, the survival space for small and medium-sized liquor enterprises has been severely squeezed. To seize new opportunities amidst the formidable landscape of liquor brands,"differentiated competition" has become a crucial strategy.

Sichuan Liquor Group is a pioneer in the"differentiated development path."

Established in 2017 with the mission of"integrating liquor enterprises and strengthening Sichuan liquor," Sichuan Liquor Group has adhered to the development strategy of"leapfrogging through transformation and five-ring synergy" for the past seven years. Its revenue has grown from zero to 35.02 billion yuan, with an average annual growth rate of 198.11%. Its asset size has expanded from 1 billion yuan to 16.9 billion yuan, with an average annual growth rate of 65.45%. This has paved a new path for Sichuan liquor's differentiated development from renowned liquor enterprises and shaped a new"6+1" landscape for Sichuan liquor.

At the Sichuan Liquor Group 2024 Brand Conference held on November 20, He Yong, Secretary-General of the China Alcoholic Drinks Association, affirmed,"Since its establishment seven years ago, Sichuan Liquor Group has demonstrated foresight rooted in the local area, radiating across the country, and looking towards the world."

So, what's next? The grand unveiling of the"China Baijiu Innovation Marketing Experience Center—China Baijiu Dream Factory" on the same day provided the answer.

01. Model: China Baijiu One-Stop Service Platform

On November 20th, the Sichuan Liquor Group's"China Baijiu Innovation Marketing Experience Center—China Baijiu Dream Factory" officially opened. Over 60 media outlets from across the country were among the first visitors, gaining an in-depth understanding of this integrated intelligent exhibition and sales platform for Baijiu.

Yang Guanrong, General Manager and Chief Engineer of Sichuan Liquor Group, explained,"The core of the China Baijiu Innovation Marketing Experience Center is to enable more consumers to participate in the design, production, and tasting process of Baijiu through an one-stop service, transforming consumers from product enjoyers into producers and participants, allowing them to gain a different experience and feel the temperature of Baijiu in the consumption process." The"one-stop service" has become a key phrase. The China Baijiu Innovation Marketing Experience Center is divided into five major sections, connecting all key aspects of Baijiu production and constructing a brand-new Baijiu marketing model.

02. Core Strength: The Largest Producer and Supplier of Raw Liquor

Why is Sichuan Liquor Group building such a"China Baijiu Dream Factory?" In the industry's view, this is an advanced move by Sichuan Liquor Group to deepen its"leapfrogging through transformation and five-ring synergy" development strategy, fully compress the Baijiu industry chain, and satisfy the consumption characteristics of the era in a more convenient way.

In this regard, Cao Yong, Party Secretary and Chairman of Sichuan Liquor Group, said:"We take meeting the consumer's needs for a better life as our ultimate goal, allowing consumers to participate in the design, production, and tasting process of Baijiu, transforming consumers from product enjoyers into producers and participants, greatly improving consumers' sense of participation, experience, gain, and happiness."

So, what is the confidence of Sichuan Liquor Group in doing so? In the industry's view, this is inseparable from the three advantages accumulated by Sichuan Liquor Group, which is the fundamental confidence to support Sichuan Liquor Group's new strategy.

Strong Raw Liquor Strength: Sichuan Liquor Group has become the largest raw liquor producer and supplier in China, integrating more than 260 liquor companies inside and outside the province, with nearly 50,000 cellars, including nearly 20,000 cellars over 30 years old, with a production capacity of 600,000 tons and a storage capacity of 1 million tons. Sichuan Liquor Group has now established a raw liquor gene bank of 12 aroma types and tens of thousands of products and a strong raw liquor reserve, which can meet the various requirements of customized customers for liquor body aroma, style, and taste.

Strong Technical Empowerment: Sichuan Liquor Group has an expert technical team led by 6 national academicians, 30 masters and professors, more than 50 national Baijiu judges, more than 100 provincial judges, and professional technical talents. By strengthening the"Chinese Baijiu chip," it can provide technical empowerment for customized products and provide customized customers with excellent and stable liquor bodies.

Strong Brand Advantages: As a state-owned large-scale backbone Baijiu enterprise established with the consent of the Sichuan Provincial Party Committee and the Sichuan Provincial Government, Sichuan Liquor Group has now formed a new pattern of Sichuan liquor development of"Six Golden Flowers + Sichuan Liquor Group," with a brand value of 61.9 billion yuan. It has the advantages of strong brand power, stable capital, standardized management, and honest operation, and can provide strong brand endorsement for customized customer products.

As we all know, brand is the most effective way to establish consumer trust, quality is the core to win consumer recognition, and technology is the cornerstone to support quality. With these three advantages, Sichuan Liquor Group has the core competitiveness to strengthen the customized business. Coupled with supply chain advantages and service guarantees, Sichuan Liquor Group can ultimately form the customized service characteristics of low threshold, high efficiency, and full guarantee. According to reports, Sichuan Liquor Group's customized business can be refined to start from 1 bottle and deliver products in 3 days.

Undoubtedly, this approach will bring disruptive changes to the traditional customized business. Through customization, Sichuan Liquor Group's raw liquor production capacity can also be fully released. Based on this, a complete chain from raw liquor integration to sales has been opened up. The previous 7 years of accumulation by Sichuan Liquor Group have paved a new marketing path that is closer to consumers and closer to the market.