Recently, under the guidance of the Department of Economy and Information Technology of Sichuan Province, a research and visit activity titled"Towards a New Era, Industry Towards Sichuan Industrial Frontline, New Leaders Discuss High Quality Development" was launched, and Sichuan Liquor Industry Group Co., Ltd. was visited.

Cao Yong, secretary of the Party Committee and chairman of the board of directors of the company, shared the establishment of the"6+1" new pattern for the development of Baijiu in Sichuan, focused on building a modern industrial system, explored the"new high-quality productivity" of Baijiu through"five innovations", worked hard to improve the value of the original liquor brand, accelerated to join the forefront of the Baijiu industry, and worked hard to become one of the world's top 500 enterprises.

Gradually build a complete Baijiu industry chain integrating raw liquor production, Baijiu customization, brand operation and market sales, laying the foundation for the"6+1" new pattern of Baijiu development in Sichuan

Reporter: Hello! Could you briefly introduce the high-quality development of Sichuan Baijiu Group in recent years?

Cao Yong: Sichuan Baijiu Group, founded in 2017, is a large state-owned Baijiu enterprise. The group always adheres to market demand orientation and innovation as the driving force. Through the differentiation development strategy, the rapid development of various businesses of the group has been promoted. By integrating the advantageous Baijiu resources of Sichuan and even the whole country, a complete Baijiu industry chain integrating the production of raw liquor, Baijiu customization, brand operation and market sales has been gradually built, laying the foundation for the"6+1" new pattern of Baijiu development in Sichuan.

At present, Baijiu Group has the most powerful Baijiu expert team in China, becoming the largest producer and supplier of raw liquor, the largest operator of national high-quality brands, the largest Baijiu customizer and the largest Baijiu product supply chain merchant. It is one of the top 100 enterprises in Sichuan Province. The overall brand value of Baijiu Group is 61.9 billion yuan, ranking the forefront of Baijiu brands in China. Baijiu Group has also won the honors of exemplary organization for Poverty Alleviation in Sichuan Province, Quality and Integrity Benchmark Enterprise in Sichuan Province, and Top Ten Leading Enterprises in Sichuan Province.

In 2023, Sichuan Baijiu Group and its alliance Baijiu Company will achieve a revenue of 35.02 billion yuan, and the total profit and tax will exceed 1.5 billion yuan.

Pay attention to and practice modern industrial cluster system, brand system, industrial ecosystem, marketing system, and talent systen**

Reporter: In July 2023, General Secretary Xi made an important instruction to"focus on building a modern industrial system" during his visit to Sichuan. Can you share your thoughts and practices with everyone?

Cao Yong: Chuanjiu Group focuses on building a modern industrial system and mainly considers and practices from the following aspects:

Focus on building a modern liquor industry cluster system. Actively layout Baijiu core production areas such as Luzhou, Yibin, Chengdu, Deyang, and Northeast Sichuan, promote the establishment of"Baijiu Liquor Alliance" and"China's Original Liquor Dream Factory", integrate more than 260 small and medium-sized Baijiu enterprises, and form a raw liquor scale advantage of nearly 50000 wine cellars, nearly 600000 tons of production capacity, and 1 million tons of storage capacity. Actively building the"Chuanjiu Original Liquor" brand, constructing a"high-quality original liquor core production area led by Chuanjiu Group", and promoting the dual improvement of the original liquor industry brand and efficiency.

Comprehensively build a modern brand system. The Group continues to build a"1+2+N" national high-quality brand matrix led by"Guo Niang", expand customized Baijiu brand business, strengthen brand market expansion, and enhance the brand influence, reputation and popularity of"Sichuan Liquor". Guo Niang Moutai flavor Baijiu has begun to build a national store network project, focusing on Chengdu, and actively expanding to Jiangsu, Zhejiang and central and southern regions. The"One City, One Product" initiative has been launched in various provinces and cities, with new projects being promoted in Siping, Jilin, Macheng, Hubei, Baoding, Linzhang, Hubei, Huanggang, Inner Mongolia, and Xing'an League. Launch"Baijiu customization in Sichuan", promotes the development of customized Baijiu brands, create"Chinese Baijiu customization experts", and consolidate the position of"China's largest Baijiu customizer"

Continuously strengthen the construction of modern industrial ecosystem. Sichuan Liquor Group is building"Innovation and Entrepreneurship Incubation Center for Chinese Liquor Enterprises" in Luzhou Free Trade Zone Headquarters Base, and"Five Centers" in Chengdu, focusing on opening up upstream and downstream links such as product design, Baijiu production, warehousing and logistics, brand incubation, brand marketing, and building a complete"Sichuan Liquor" ecosystem of the industrial chain.

Actively building a modern marketing system. It is committed to building intellectual property rights such as"Sichuan Liquor Group","Sichuan Original Liquor", and"Chinese Baijiu Customization Expert". Centering on the creation of intellectual property rights, it focuses on online and offline upgrading marketing, builds a modern marketing system, deepens and deeply understands"product power, brand power, and influence", improves the refined user management level from multiple angles and levels, and shapes consumers' awareness of Sichuan Liquor Group, Sichuan Original Baijiu and other brands.

Comprehensively improve the modern talent system. Baijiu Group has built a team of 6 academicians, more than 50 industry experts, and more than 100 high-level professionals. It has created a scientific and technological innovation platform of"four conferences and one academy" with the expert technology committee, tasting technology committee, production technology committee, quality technology committee, and Baijiu research institute as the core, which has strengthened the strength of"the strongest technical team of Chinese Baijiu" and consolidated the talent base for promoting the construction of core production areas of high-quality raw liquor and world-class high-quality Baijiu industry clusters. In 2023, Sichuan Baijiu Group will hire 5 new members to serve as the 10th National Baijiu Judge, reaching 35 national Baijiu judges.

With technological innovation as the support, adhere to the organic combination of tradition and innovation, and explore the"new quality productivity" of Baijiu from the"five innovations"